Different Kinds of Imported Soap into Iraq and The Usual Country of Origin
Various kinds of soaps have their own market share. As is seen in below pie chart, Toilet soap has the biggest share of the market in Iraq. This kind of soap has allocated about half of the share of imported soap in Iraq, and after that disinfectant soap has been the most used soap in Iraq.
Some of the countries of origin of imported soap in Iraq are listed below.
|Commodity||Some Of the Usual countries of Origin|
|Disinfectant soap||Jordan, Lebanon, Saudi Arabia, United Arab Emirates, Egypt, European Union, China, South Korea, Turkey, Iran, Indonesia Malaysia, Kazakhstan, United States of America|
|Toilet soap||Jordan, Kuwait, Lebanon, Saudi Arabia, Bahrain, Oman, United Arab Emirates, Egypt, Germany, European Union, China, Vietnam, South Korea, Turkey, Iran, India, Indonesia, Malaysia, United States of America|
|Soap in the form of powder||Saudi Arabia, European Union, China|
|Soap in the form of aqueous solutions (liquids)||Jordan, Lebanon, Saudi Arabia, Bahrain, United Arab Emirates, Egypt, European Union, China, Turkey, Iran, India, Indonesia, Malaysia|
|Soap in the form of paste||Jordan, Lebanon, China|
|Other soap||United Arab, United Kingdom, Italy, European Union, China, Turkey, Iran, India, United States of America|
Imported Detergents into Iraq
Detergents (Surface-Active Agents) are categorized into two major groups- Dry-Powder and Fluid. As can be seen, Jordan has had the biggest share of imported detergents in Iraq followed by China.
Soap and Detergents Advertising and Branding in Iraq
Big malls and chain stores are the best places for marketing soap and detergent products. Managers of these stores are the most important person for negotiation. They prefer products with the most profit and free promotional product samples are one of the most effective ways of marketing in Iraq
Also, there can be promoters who try to make a product more popular in stores to promote and advertise the products.
Factors influencing Consumers’ Soap Buying Behavior in Iraq
Scent and packaging are the two most important factors affecting consumers’ soap and detergent buying behavior in Iraq.
These days, the packaging is more important for Iraqi consumers. In the past, they usually bought soap in packaging boxes, but they are more sensitive to packaging, and they choose single packaged soap with more unique designs. Also, it is better to design packages in the country-of-origin languages. Because this gives them a more luxurious sense.
Considering detergents, people prefer smaller packages as they are less expensive in comparison with large packages. Hence, there should be a variety of packing weights for detergents.
How can GIIRAC help you?
GIIRAC gives you a comprehensive list of your competitors in Iraq’s market, helps you understand needs and trends, and connects you with real B2B partners.