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Solutions

Market Research Strategy & Execution

  • Brand & Communication Analysis
  • Market & Opportunity Assessment
  • Customer Insight & Segmentation
  • Product, Proposition & Pricing Evaluation

Data Collection Solutions

  • Qualitative Interviews
  • Quantitative Surveys
  • Focus Group Facilitation
  • Observational Research
  • Digital Data Acquisition
  • Media Monitoring

Data Analysis & Reporting

  • Data Cleaning & Preparation
  • In-Depth Analysis & Interpretation
  • Actionable Insights & Recommendations

Adaptive Solutions

  • Customized Research Design
  • Specialized Data Collection Methods
  • Custom Analytical Tools

Solutions that spark clarity, confidence, and change.

Market Research Strategy & Execution

Gain the critical insights and strategic direction you need to outmaneuver the competition. Our end-to-end research solutions combine rigorous analysis with practical implementation, helping you uncover new opportunities and refine your market approach for lasting impact.

  • Brand & Communication Analysis Evaluate and enhance your brand positioning and messaging.
  • Market & Opportunity Assessment Identify emerging trends and untapped segments—backed by distribution channel research—to shape a targeted expansion plan.
  • Customer Insight & Segmentation Uncover deeper consumer behaviors and segment audiences for more personalized, data-driven engagement.
  • Product, Proposition & Pricing Evaluation Analyze product positioning, value propositions, and pricing strategies to optimize market performance.

Data Collection Solutions

Gather the information you need through a variety of reliable methods—both online and in-person. Our approach captures diverse perspectives, ensuring a well-rounded view that supports more confident decision-making.

  • Qualitative Interviews
    Conduct personal, in-depth conversations to discover nuanced motivations, opinions, and experiences.
  • Quantitative Surveys
    Implement online and in-field surveys across multiple channels to obtain statistically valid feedback for informed insights.
  • Focus Group Facilitation
    Moderate open discussions that probe shared viewpoints, reactions, and ideas among selected participants.
  • Observational Research
    Explore real-world settings —such as consumer interactions or operational workflows—to uncover unbiased insights.
  • Digital Data Acquisition
    Combine automated tools and manual techniques to track online trends, user behaviors, and industry developments.
  • Media Monitoring
    Follow social platforms, TV broadcasts, and related media to stay aware of relevant conversations and brand sentiment.

Data Analysis & Reporting

Use your data more effectively by applying thorough cleaning, reliable methods, and expert interpretation. We help you see the bigger picture and make well-founded decisions.

  • Data Cleaning & Preparation
    Ensure reliable outcomes through careful validation and structuring of your data before analysis.
  • In-Depth Analysis & Interpretation
    Apply proven methodologies and professional judgment to uncover meaningful patterns, correlations, and insights.
  • Actionable Insights & Recommendations
    Turn findings into practical steps that address current objectives and support long-term goals.

Adaptive Solutions

Adapt your research and analytics to meet your organization’s distinct objectives. From planning to final recommendations, we provide solutions that reflect your unique context and aspirations.

  • Customized Research Design
    Develop studies that target the issues most relevant to your goals, taking into account the market realities and questions that truly matter.
  • Specialized Data Collection Methods
    Employ or develop data gathering approaches suited to your specific environment and goals.
  • Custom Analytical Tools
    Utilize or create specialized tools to process, visualize, and interpret data in ways most relevant to you.
Be ahead of the rest with us
  • Address: Apt. 109, 1st Floor, Zahrat Al-Khalij Building, Sadoun St., Baghdad, Iraq
  • Phone number: +9647730386691
  • Email: Info[at]giirac.com
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Opinion and Marketing Research

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