At GIIRAC, we believe that every business decision should be backed by clear, actionable insights. As the market research division of Shafaq Al-Rafedain under the Al-Rafedain Group, we combine deep regional expertise with rigorous research methodologies to empower companies looking to invest or expand in the Middle East—especially in Iraq. Our story is about transforming complex data into strategic insights that drive successful market entry and sustainable growth.

Our journey began with a simple vision: to bridge the gap between data and decision-making in a region known for its unique challenges and opportunities. By seamlessly blending quantitative and qualitative research, we uncover the nuances of customer preferences and market trends that often go unnoticed. This comprehensive approach provides our clients with a clear, contextual understanding of local markets, enabling them to make informed choices with confidence.

What truly sets GIIRAC apart is our deep-rooted presence and understanding of the region. With a multilingual team and on-the-ground insights, we navigate cultural and language barriers effortlessly, ensuring that every piece of intelligence we deliver is both accurate and relevant. Our expertise goes beyond traditional market research, offering tailored strategies that address the specific needs and complexities of Middle Eastern markets.

Backed by the extensive capabilities of the Al-Rafedain Group, our integrated approach provides support that transcends standard research. Whether it’s through legal guidance, financial insight, or marketing expertise, our clients benefit from a full spectrum of services designed to smooth their transition into new markets. This collaboration allows businesses to focus on strategic growth, confident in the knowledge that every facet of their expansion is managed by experienced professionals.

In today’s dynamic business environment, staying ahead means understanding the market at every level. At GIIRAC, we are dedicated to turning data into decisions and challenges into opportunities. Our commitment is to deliver clarity, precision, and actionable strategies that empower your business to thrive in a competitive landscape.