Mystery Shopping: The Method Behind the Invisible Customer
Mystery shopping is a research methodology in which trained evaluators pose as ordinary customers to experience and assess a brand’s service and operations. In effect, it lets companies see themselves through the customer’s eyes. For example, mystery shoppers may visit a store or call a service line under cover, then record detailed observations on staff […]
Product, Proposition & Pricing Evaluation in Market Research: Why It Matters
In a crowded marketplace, launching a product without solid evidence to back its appeal and pricing can be a costly gamble. Product, proposition, and pricing evaluation are vital elements of market research that help take the guesswork out of go-to-market strategy. By rigorously assessing what you offer, how you position it, and at what price, […]
Customer Insight & Segmentation in Market Research
In today’s customer-centric business landscape, understanding your audience deeply isn’t just an advantage—it’s a necessity. Market research efforts increasingly hinge on extracting customer insights (clear, evidence-based understanding of customer needs and behaviors) and conducting customer segmentation (grouping customers into meaningful categories) to guide decisions. When done right, segmentation becomes “a cornerstone on which to build […]
Market & Opportunity Assessment in Market Research
Why Market and Opportunity Assessment Is Crucial for Expansion Established businesses often seek growth by entering new markets, whether expanding into a different region or launching a new product line. However, expansion is a high-stakes move that demands careful preparation. Market and opportunity assessment provides the foundation for this preparation, helping companies gauge where and […]
Brand & Communication Analysis in Market Research: Importance, Methods, and Impact
In today’s hyper-connected marketplace, a brand is much more than a logo or slogan – it lives in the minds and hearts of consumers. Understanding how people perceive your brand and how effectively your communications resonate is critical for business success. Analyzing brand perception and communication effectiveness gives companies a reality check on their market […]
