In a crowded marketplace, launching a product without solid evidence to back its appeal and pricing can be a costly gamble. Product, proposition, and pricing evaluation are vital elements of market research that help take the guesswork out of go-to-market strategy. By rigorously assessing what you offer, how you position

In today’s customer-centric business landscape, understanding your audience deeply isn’t just an advantage—it’s a necessity. Market research efforts increasingly hinge on extracting customer insights (clear, evidence-based understanding of customer needs and behaviors) and conducting customer segmentation (grouping customers into meaningful categories) to guide decisions. When done right, segmentation becomes “a

Why Market and Opportunity Assessment Is Crucial for Expansion Established businesses often seek growth by entering new markets, whether expanding into a different region or launching a new product line. However, expansion is a high-stakes move that demands careful preparation. Market and opportunity assessment provides the foundation for this preparation,

In today’s hyper-connected marketplace, a brand is much more than a logo or slogan – it lives in the minds and hearts of consumers. Understanding how people perceive your brand and how effectively your communications resonate is critical for business success. Analyzing brand perception and communication effectiveness gives companies a

Iraq’s Development Road is poised to become a game-changer in the region’s economic and geopolitical landscape. This ambitious infrastructure project aims to create a strategic transportation corridor that connects the Grand Faw Port in the south to the Turkish border in the north, stretching further into Europe. The vision is

Iraq’s energy profile reflects its reliance on oil and gas, with gradual steps toward diversification. According to the International Energy Agency (IEA), in 2022, Iraq’s total Energy Supply (TES) —which comprises all energy produced or imported, minus exports or storage— reached 2,58 million TJ, with 74% from oil, 25.6% from