Industries that involve products that are purchased by the end consumers or households rather than by other industries and businesses are categorized in the retail sector. In this sector, there is usually a close competition between competitors while the number of potential rivals is noticeable. Thus Market intelligence and a practical B2C approach is crucial for retail businesses especially in emerging markets.
Business-to-business is a transaction that is conducted between businesses and companies, including manufacturers, wholesalers, or a retailer. Emerging markets including the Gulf Cooperation Council countries have a significant trend in the growth of B2B industries.
Travel and tourism competitiveness criteria show that the tourism industry in emerging markets has developed remarkably since the last decade. The GCC countries and other Arab countries are competitive tourist destinations due to the pristine natural environment, cultural and social diversity, environmental attraction, and wildlife. Having precise market insights into the tourism industry is significant because achieving sustainable market share needs practical and effective marketing strategies.
