Iraq doesn’t generally have any well-known makers of cooling goods. Although some Iraqi businesses manufacture goods like water coolers and plastic coolers, these goods lack recognizable trademarks.
One of the most competitive markets for household appliances in Iraq is metal water coolers. We can mention dumping, copying of active products, and a very high level of competitiveness as some of this market’s traits. The majority of these devices come with a manufacturer’s guarantee that lasts at least a year. Other well-known home appliance brands are not present in the Iraqi market for water coolers because Iran and China are the countries with the most active water cooler brands.
The onset of the hot season and the changing of seasons are the main factors influencing the demand for water coolers. Due to this, the retail sale of water coolers starts to climb with the start of the warm season and doesn’t stop until the beginning of the fall. The demand for water coolers is higher in the south and west than it is in the north and northeast. Because of the high cost of power, water coolers are frequently purchased by people, however many are unsatisfied with this kind of cooler. Warranty, competent after-sales service, and water cooler consumption are all major considerations for buyers when selecting a device.
Plastic water coolers have seen 4 major changes in these years:
1. Increasing diversity in size, model and colors
2. Adding an automatic timer (has made customers satisfied)
3. The addition of remote control and screen (this has been a big change)
4. Improving the engine power of new products compared to the past
The market for plastic water coolers has more rivals than the market for metal water coolers, and the market shares of the competitors are very similar. Baghdad residents buy their appliances outside of the market, and only a very small percentage of their purchases are made online. Similar to metal water cooler advertisements, most plastic water cooler advertisements are posted on Facebook. Additionally, it is predicted that this product will be consumed in Iraq for around 4.5 years. The market presence of a brand is crucial to Iraqi consumers, just as the quality and durability of a plastic cooler are crucial considerations. The humidity of these coolers, particularly if they are positioned inside the room, is another major issue that customers of plastic coolers must handle. In terms of the product life cycle, the plastic water cooler has reached the end of the growth stage.