The project that we executed with Al Rafedain Group in Iraq, “Truck Market Research”, was one of the most challenging ones that we have executed globally. Mainly because the commercial vehicles market in Iraq is very broad and includes a large number of vehicles not sold through the traditional channels. However, Al Rafedain Group was […]

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According to the “countrymeters” the current female population of Iraq is 49.8% which means that almost half the Iraqi consumers are women. Considering the dominant culture in Iraq there should usually be different messages for men and women in advertisements. Also, gender inequity causes businesses to make different plans and take various marketing strategies for […]